Horien is a sub-brand of Hydron, which was launched in 2009 with no branding process. It’s target audiences are tier 2 or 3 cities who were born after 1990s.
Siemens seldom sponsors the Youth Olympic Games. However, client wants to take use of this hot events. Since the Youth Olympic Games will be held in Nanjing, the client’s headquarters, so the creative agency was briefed to not necessary to use the elements of the Olympics directly but it is necessary to use sporty style creation to interpret the brand and transform the function of the product … …